This is a self-initiated rebrand project. I chose to redesign this family-owned business’s website because while they have a strong story and genuine passion for animals, their online presence didn’t reflect that love or personality. The original site felt outdated, with inconsistent visuals, missing details, and information that wasn’t fully up to date.
 

My goal with this redesign was to imagine how their website could better express who they are — a caring, animal-loving, family-run business — while also improving clarity, modernizing the design, and creating a warmer, more trustworthy experience for their audience.